{"id":6,"date":"2021-03-11T11:02:59","date_gmt":"2021-03-11T11:02:59","guid":{"rendered":"https:\/\/growboots.com\/?page_id=6"},"modified":"2021-07-19T12:30:01","modified_gmt":"2021-07-19T12:30:01","slug":"growboots","status":"publish","type":"page","link":"https:\/\/growboots.com\/","title":{"rendered":"GrowBoots"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6\" class=\"elementor elementor-6\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b5e0b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b5e0b9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c159a4\" data-id=\"8c159a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae478bb elementor-widget elementor-widget-spacer\" data-id=\"ae478bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feede0e elementor-widget elementor-widget-image\" data-id=\"feede0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"347\" src=\"https:\/\/growboots.com\/wp-content\/uploads\/2021\/03\/growboots-logo.png\" class=\"attachment-large size-large wp-image-106\" alt=\"\" srcset=\"https:\/\/growboots.com\/wp-content\/uploads\/2021\/03\/growboots-logo.png 850w, https:\/\/growboots.com\/wp-content\/uploads\/2021\/03\/growboots-logo-300x130.png 300w, https:\/\/growboots.com\/wp-content\/uploads\/2021\/03\/growboots-logo-768x333.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8c3eb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8c3eb7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c763f12\" data-id=\"c763f12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5e597a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c5e597a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e1b111 elementor-widget elementor-widget-heading\" data-id=\"2e1b111\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Forget about investors:<br>build your own damn runway<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8335254 elementor-widget elementor-widget-heading\" data-id=\"8335254\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">what<span style=\"color:#FDE71D\">.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b47ad8 elementor-widget elementor-widget-text-editor\" data-id=\"0b47ad8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0We believe that a SaaS can (and in most cases: should) grow without any outside money.<\/p><p><span style=\"color: var( --e-global-color-secondary );\">If you want to fund growth, the first thing to do is optimise sales and revenue.\u00a0<\/span><\/p><p><span style=\"color: var( --e-global-color-secondary );\">After all, your sales are the area that is most under your control.<\/span><\/p><p><span style=\"color: var( --e-global-color-secondary ); background-color: var( --e-global-color-1a93694 );\">When you get sales and conversion right, you might not ever need any outside funding.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3b8ef1 elementor-widget elementor-widget-heading\" data-id=\"d3b8ef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">why<span style=\"color:#FDE71D\">.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cee6397 elementor-widget elementor-widget-text-editor\" data-id=\"cee6397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Of course it&#8217;s tempting to look for investors &#8211; but it&#8217;s a long and costly process, and it means giving up ownership and control.<\/p>\n<p><span style=\"color: var( --e-global-color-secondary );\">It also means a change of focus: instead of serving customers and onboarding more of them, you spend huge amounts of time pitching for capital.<\/span><\/p>\n<p><span style=\"color: var( --e-global-color-secondary );\">And so you end up selling stock, instead of selling your product &#8211; and is that why you got into business?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a638c5e elementor-widget elementor-widget-heading\" data-id=\"a638c5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">who<span style=\"color:#FDE71D\">.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b3aabb elementor-widget elementor-widget-text-editor\" data-id=\"1b3aabb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Growboots is a startup consultancy, run by two business veterans on a mission to help founders sell more and self-fund their operations and growth.<\/p><p><span style=\"color: var( --e-global-color-secondary );\">Antonio is a financial whizz and operations expert, and Martin is a thought-leading consultant in ethical marketing and sales.<\/span><\/p><p><span style=\"color: var( --e-global-color-secondary );\">Their combined expertise helps you to optimise your operations, and get as many paying &#8211; and staying! &#8211; customers as you can.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ac3e147 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac3e147\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3850b06\" data-id=\"3850b06\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecb16fd elementor-widget elementor-widget-image\" data-id=\"ecb16fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/growboots.com\/wp-content\/uploads\/elementor\/thumbs\/MG_2186-removebg-preview-p7ms4monr0ck3vrorxpdhdsp3jyb52imzgl503mv76.png\" title=\"_MG_2186-removebg-preview\" alt=\"_MG_2186-removebg-preview\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-041eaa1 elementor-widget elementor-widget-heading\" data-id=\"041eaa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">antonio herrezuelo<span style=\"color:#FDE71D\">.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-76f14a4\" data-id=\"76f14a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d744563 elementor-widget elementor-widget-image\" data-id=\"d744563\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/growboots.com\/wp-content\/uploads\/elementor\/thumbs\/MartinStellar_Portrait_Grey_Web-p7ms4ixazo7etfx5dw2v7equq0guaa3pmxz72zsfw2.png\" title=\"MartinStellar_Portrait_Grey_Web\" alt=\"MartinStellar_Portrait_Grey_Web\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4984e61 elementor-widget elementor-widget-heading\" data-id=\"4984e61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">martin stellar<span style=\"color:#FDE71D\">.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-344c6af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"344c6af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a52af73\" data-id=\"a52af73\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fe2eb4 elementor-widget elementor-widget-spacer\" data-id=\"5fe2eb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e611fcd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e611fcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48f15c1 elementor-widget elementor-widget-spacer\" data-id=\"48f15c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61ed2ad elementor-widget elementor-widget-heading\" data-id=\"61ed2ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">stage 2, summer 2021: mvp defined, ready to market<span style=\"color:#FDE71D\">.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1b6148 elementor-widget elementor-widget-text-editor\" data-id=\"e1b6148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We interviewed dozens of founders, and frankly, we were a bit disconcerted to discover that the vast majority (over 80%) has only basic segmentation in place.\u00a0<\/p><p>Some SaaS founders don&#8217;t even have any segmentation at all!\u00a0\ud83d\ude32<\/p><p>That&#8217;s a real pity, because the more specific your segmentation is, the more you can calibrate your messaging to the different segments.\u00a0<\/p><p>And that&#8217;s really important for conversion rates, because<span style=\"color: var( --e-global-color-secondary ); background-color: var( --e-global-color-1a93694 );\">\u00a0not every user has the same needs, urgencies, problem sets, or use-case.\u00a0<\/span><\/p><p>But if your marketing and on-boarding sequences try to appeal to everyone with a problem you can solve, without segmentation and specifity, you&#8217;ll find it hard to increase the percentage of free users who convert to paid.\u00a0<\/p><p>Whereas if you create messaging that speaks &#8211; with precision &#8211; to exactly the mix of psychological motivators that a user has, they&#8217;ll find your message and value proposition far more attractive, and you&#8217;ll be able to convert more free users.\u00a0<\/p><p>So, seeing how much money founders tend to leave on the table, we decided to create a simple methodology for analysing your database, and creating very specific segments.\u00a0<\/p><p>Next, we help you create messaging the taps into exactly the problem-set and use case of your highest-potential users, so that you can drive up revenue and MRR, without having to increase your traffic or ad-spend.\u00a0<\/p><p>In other words:<\/p><p>Our Free-to-Paid service helps you get higher ROI out of the time and money you&#8217;ve already invested in your business.\u00a0<\/p><p>So, if you:\u00a0<\/p><p>\ud83d\udcb6\u00a0 \u00a0Are in revenue<\/p><p>\ud83d\udd2c\u00a0 \u00a0Have enough paying users so that we can perform a meaningful analysis<\/p><p>\ud83c\udd93\u00a0 \u00a0Have a sizeable database of free users to campaign to<\/p><p>\ud83d\udcc8\u00a0 \u00a0Want to increase the number of people who convert to paid<\/p><p>\ud83c\udfe6\u00a0 \u00a0Are willing and able to invest (either paid service or retainer+revenue share)<\/p><p>Then let&#8217;s jump on a short call, to see if we&#8217;d be able to help you scale up and fund your growth with sales.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdf68d4 elementor-widget elementor-widget-spacer\" data-id=\"cdf68d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c2ab58 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8c2ab58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/antonio_martin\/free-to-paid-discoverycall\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">schedule a call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-223a8c5 elementor-widget elementor-widget-spacer\" data-id=\"223a8c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38aa162 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"38aa162\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0fe3d9 elementor-widget elementor-widget-spacer\" data-id=\"d0fe3d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b5f3b3 elementor-widget elementor-widget-heading\" data-id=\"9b5f3b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">stage 1, spring 2021: research<span style=\"color:#FDE71D\">.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d333fa elementor-widget elementor-widget-heading\" data-id=\"3d333fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">how<span style=\"color:#FDE71D\">.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a059d34 elementor-widget elementor-widget-text-editor\" data-id=\"a059d34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>What we know:<\/b><\/p><ul><li><span style=\"color: var( --e-global-color-secondary );\">Financial modelling and forecasting are crucial \u2013 but it\u2019s a grossly neglected area and that causes unnecessary financial stress<\/span><\/li><li><span style=\"color: var( --e-global-color-secondary );\">Lack of financial planning forces you to make decisions under pressure, and those decisions are rarely the best<\/span><\/li><li><span style=\"color: var( --e-global-color-secondary );\">Sales, lead generation, conversion, retention: they can all be a lot easier than you think, provided you have a clear picture on your ideal client and different segments, and you use targeted messaging for each segment<\/span><\/li><li><span style=\"color: var( --e-global-color-secondary );\">Marketing and onboarding might look like a numbers game, but actually it&#8217;s a people-game: there&#8217;s a lot of buyer psychology that you need to integrate into your marketing mix<\/span><\/li><li><span style=\"color: var( --e-global-color-secondary );\">Everything is an experiment, and you can get a lot more revenue out of your user-base, if you set up the right\u00a0<\/span><span style=\"color: var( --e-global-color-secondary );\">KPIs and create testable funnels<\/span><\/li><\/ul><p><b>\u00a0<\/b><\/p><p><b>What we don&#8217;t know:\u00a0<\/b><\/p><ul><li><span style=\"color: var( --e-global-color-secondary );\">Where do you lose time, speed or money &#8211; and what&#8217;s the cause?<\/span><\/li><li><span style=\"color: var( --e-global-color-secondary );\">Which areas can you improve &#8211; and what&#8217;s keeping you from doing it?<\/span><\/li><li><span style=\"color: var( --e-global-color-secondary );\">Which annoying problems keep showing up, that you&#8217;ve resigned to or marked as a &#8216;someday problem&#8217;?<\/span><\/li><li><span style=\"color: var( --e-global-color-secondary );\">Which problems are most costly, in terms of team, money, or productivity?<\/span><\/li><li><span style=\"color: var( --e-global-color-secondary );\">What&#8217;s required to turn lame &amp; annoying things into non-issues?<\/span><\/li><li style=\"font-size: 18px;\"><span style=\"color: var( --e-global-color-secondary );\">What keeps you up at night?<\/span><\/li><li><span style=\"color: var( --e-global-color-secondary );\">What would &#8216;success&#8217; and &#8216;accomplisment&#8217; look like for you?<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28710b2 elementor-widget elementor-widget-spacer\" data-id=\"28710b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f9eb08 elementor-widget elementor-widget-heading\" data-id=\"8f9eb08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">next<span style=\"color:#FDE71D\">.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f47158c elementor-widget elementor-widget-text-editor\" data-id=\"f47158c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-secondary );\">Currently, Growboots is pre-launch: we&#8217;re in research mode, looking to identify and validate the most important problems a bootstrapper wants solved.<\/span><\/p><p><span style=\"color: var( --e-global-color-secondary );\">In other words: we need to learn our people, and discover what our market really needs.\u00a0<\/span><\/p><p><span style=\"color: var( --e-global-color-secondary );\">To do that, we&#8217;re offering bootstrapper businesses like yours a 20-minute audit &#8211; think of it as a\u00a0<\/span><span style=\"color: var( --e-global-color-secondary );\">drive-by consultation.<\/span><\/p><p><span style=\"color: var( --e-global-color-secondary );\">We&#8217;ll ask you a couple of questions that will help us learn, and we&#8217;ll reward you for your time with a few recommendations you can put to use in your business right away.\u00a0<\/span><\/p><p><span style=\"color: var( --e-global-color-secondary );\">\u00a0<\/span><\/p><p><span style=\"color: var( --e-global-color-secondary );\">[Update 19 July 2021: Research completed. Result: 80% of founders leave money on the table because they have poor or no segmentation in place. You can <a href=\"https:\/\/growboots.com\/wp-content\/uploads\/2021\/07\/Growboots-Free-to-paid-Precision-segmentation.pdf\"><u>download our 1-sheet here<\/u><\/a>.]<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84069d5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"84069d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/antonio_martin\/free-to-paid-discoverycall\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">schedule a call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6130f93 elementor-widget elementor-widget-spacer\" data-id=\"6130f93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e0c8e7 elementor-widget elementor-widget-spacer\" data-id=\"3e0c8e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Forget about investors:build your own damn runway what. \u00a0We believe that a SaaS can (and in most cases: should) grow without any outside money. If you want to fund growth, the first thing to do is optimise sales and revenue.\u00a0 After all, your sales are the area that is most under your control. When you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-6","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GrowBoots - Growth management for bootstrapping SaaS founders<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/growboots.com\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GrowBoots - Growth management for bootstrapping SaaS founders\" \/>\n<meta property=\"og:description\" content=\"Forget about investors:build your own damn runway what. \u00a0We believe that a SaaS can (and in most cases: should) grow without any outside money. 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